Agents and Brokers
Many service companies use independent agents or brokers to sell their services. Wellknown examples are the insurance and travel industries. There are trade-offs with using these methods for distributing any kind of product. Major advantages include a wider distribution and the fact that agents and brokers know their local markets well. Disadvantages include the loss of control, as it is very difficult to deteTj:nine what agents and brokers are doing and what they are saying about your product.
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