Jul 24, 2011

lulu frost's lisa salzer crafts


What began as a cherished childhood pastime—frequenting her grandmother's jewelry store in Pennsylvania and scouring flea markets for vintage heirlooms—quickly flourished into a triumphant business for Long Island, New York, native Lisa Salzer. The Dartmouth art-history grad crafted her first Lulu Frost collection from her college digs senior year. She now counts Oscar winner Meryl Streep and her daughters Mamie and Grace Gummer as repeat customers. But for Salzer, it's all about the backstory. Lulu Frost takes its name from her beloved late grandmother Elizabeth Frost combined with Salzer's own winsome nickname, Lulu. "I try to not be overly influenced by trends," she says. "I just go back to what speaks to me." We're all ears.

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